HG

HONEST GROUP LTD

Active

Company number 09327508

London, United Kingdom · Incorporated 25 November 2014

The Menier Building First Floor East, 51-53 Southwark Street, London, SE1 1RU, United Kingdom

Last updated on 19 September 2026

Management consultancy activities other than financial management · SIC 70229


Status
Active
Company age
11 years
Company type
Private limited
Accounts
Up to date
Total raised
£3,665,479,110,029
Shares allotted
3,120,139
Latest round
22 November 2023

Company history

Previous company names

PACIFIC SHELF 1802 LIMITED · 25 November 2014 – 1 February 2016

Company overview

Incorporated on 25 November 2014 and registered in England and Wales, HONEST GROUP LTD remains an active private limited company, now trading for 11 years. It changed its name from PACIFIC SHELF 1802 LIMITED on 25 November 2014. Its registered office is at The Menier Building First Floor East, 51-53 Southwark Street, London, SE1 1RU, United Kingdom. Its principal activity is management consultancy activities other than financial management (SIC 70229).

It is controlled by Pacific Shelf 1803 Limited, which holds 50-75% of the shares and voting rights. The board consists of six British directors: SKINNER, Spencer John Banks (appointed 25 November 2014), BARTON, Tom (appointed 8 January 2015), EELES, Philip Anthony (appointed 8 January 2015), WAITE, Dorian (appointed 8 January 2015), BRANDON, Matthew (appointed 28 April 2022) and KELLY, Thomas Carr (appointed 21 March 2024). The company has been served by seven former officers who have since resigned.

Its regulatory record is clean, with no charges, no insolvency proceedings and no liquidation history. The company filed its most recent group accounts, covering the period to 26 January 2025, on 13 October 2025. The next accounts are due by 31 October 2026. Its most recent confirmation statement was made up to 2 February 2026. The next is due by 16 February 2027. 95 filings are recorded against the company at Companies House, most recently a confirmation statement filing on 27 March 2026.

Compliance

Annual accounts Up to date
Last filed
26 January 2025
Next due
31 October 2026
6 weeks left
Confirmation statement Up to date
Last filed
2 February 2026
Next due
16 February 2027
5 months left

Financial snapshot

Last accounts type
Group
Period end
26 January 2025

Detailed figures (assets, liabilities, net worth) are available in the full credit report.

Capital table

Updated on 19 September 2026
  • PACIFIC SHELF 1803 LIMITED (70.9%)
  • CROWDCUBE NOMINEES LIMITED (6.9%)
  • ELIAS DIAZ SESE (6.1%)
  • DORIAN WAITE (4.2%)
  • PHILIP EELES (4.2%)
  • TOM BARTON (3.3%)
  • CARMELO RAGNO (1.8%)
  • ROHAN BLACKER (0.9%)
  • CONNIE DICKSON (0.7%)
  • FRANK MAHON HAYES (0.5%)
  • MATTHEW BRANDON (0.2%)
  • HARALD SAMUELSSON (0.1%)
  • GARY MANN (0.1%)
  • MARCUS HUGH DENISON-SMITH (0.1%)
  • STUART COVENTRY (0.0%)
  • LEE NIXON (0.0%)
  • KRISHANA SINGH (0.0%)
  • ALAN WATKINS (0.0%)
Total shares
23,436,014
Nominal value
£18,822,233.815
AI confidence
(—%)
Data quality
-

Share classes

Class Allocated shares Currency Nominal value Voting Dividend Transfer Anti-dilution
A PREFERENCE 6,953,526 GBP £6,953,526.000
A1 ORDINARY 366,715 GBP £1,833.575
A2 ORDINARY 472,986 GBP £2,364.930
A3 ORDINARY 16,712 GBP £8.356
A4 ORDINARY 28,565 GBP £14.283
B1 ORDINARY 332,910 GBP £1,664.550
B1 PREFERENCE 2,775,108 GBP £2,775,108.000
B2 ORDINARY 226,638 GBP £1,133.190
B2 PREFERENCE 4,084,992 GBP £4,084,992.000
C PREFERENCE 2,000,000 GBP £2,000,000.000
C1 ORDINARY 34,788 GBP £17.394
C2 ORDINARY 22,935 GBP £11.468
C3 ORDINARY 60,160 GBP £30.080
CROWD ORDINARY 2,820,333 GBP £1,410.167
D PREFERENCE 3,000,000 GBP £3,000,000.000
E ORDINARY 104,646 GBP £52.323
F ORDINARY 67,500 GBP £33.750
G ORDINARY 67,500 GBP £33.750
Total 23,436,014

Shareholders

Shareholder Share class Shares Shareholding Votes Voting
PACIFIC SHELF 1803 LIMITED A PREFERENCE 6,953,526 29.67%
PACIFIC SHELF 1803 LIMITED A1 ORDINARY 366,715 1.56% 366,715 25.39%
PACIFIC SHELF 1803 LIMITED A2 ORDINARY 472,986 2.02% 472,986 32.74%
PACIFIC SHELF 1803 LIMITED A3 ORDINARY 16,712 0.07% 16,712 1.16%
PACIFIC SHELF 1803 LIMITED A4 ORDINARY 28,565 0.12% 28,565 1.98%
ALAN WATKINS B1 ORDINARY 0 0.00% 0 0.00%
CARMELO RAGNO B1 ORDINARY 19,964 0.09% 19,964 1.38%
CONNIE DICKSON B1 ORDINARY 15,464 0.07% 15,464 1.07%
DORIAN WAITE B1 ORDINARY 90,990 0.39% 90,990 6.30%
ELIAS DIAZ SESE B1 ORDINARY 36,875 0.16% 36,875 2.55%
PHILIP EELES B1 ORDINARY 90,554 0.39% 90,554 6.27%
STUART COVENTRY B1 ORDINARY 6,510 0.03% 6,510 0.45%
TOM BARTON B1 ORDINARY 72,553 0.31% 72,553 5.02%
PACIFIC SHELF 1803 LIMITED B1 PREFERENCE 2,775,108 11.84%
ALAN WATKINS B2 ORDINARY 0 0.00% 0 0.00%
CARMELO RAGNO B2 ORDINARY 19,964 0.09% 19,964 1.38%
CONNIE DICKSON B2 ORDINARY 9,509 0.04% 9,509 0.66%
DORIAN WAITE B2 ORDINARY 56,633 0.24% 56,633 3.92%
ELIAS DIAZ SESE B2 ORDINARY 36,875 0.16% 36,875 2.55%
PHILIP EELES B2 ORDINARY 56,308 0.24% 56,308 3.90%
STUART COVENTRY B2 ORDINARY 2,706 0.01% 2,706 0.19%
TOM BARTON B2 ORDINARY 44,643 0.19% 44,643 3.09%
ALAN WATKINS B2 PREFERENCE 0 0.00%
CARMELO RAGNO B2 PREFERENCE 389,535 1.66%
CONNIE DICKSON B2 PREFERENCE 137,776 0.59%
DORIAN WAITE B2 PREFERENCE 841,274 3.59%
ELIAS DIAZ SESE B2 PREFERENCE 1,233,798 5.26%
PHILIP EELES B2 PREFERENCE 834,817 3.56%
TOM BARTON B2 PREFERENCE 647,792 2.76%
PACIFIC SHELF 1803 LIMITED C PREFERENCE 2,000,000 8.53%
GARY MANN C1 ORDINARY 17,644 0.08%
HARALD SAMUELSSON C1 ORDINARY 14,500 0.06%
KRISHANA SINGH C1 ORDINARY 2,644 0.01%
GARY MANN C2 ORDINARY 7,336 0.03%
HARALD SAMUELSSON C2 ORDINARY 14,500 0.06%
KRISHANA SINGH C2 ORDINARY 1,099 0.00%
ELIAS DIAZ SESE C3 ORDINARY 24,064 0.10%
FRANK MAHON HAYES C3 ORDINARY 24,064 0.10%
MARCUS HUGH DENISON-SMITH C3 ORDINARY 3,438 0.01%
MATTHEW BRANDON C3 ORDINARY 8,594 0.04%
CROWDCUBE NOMINEES LIMITED CROWD ORDINARY 1,620,333 6.91%
PACIFIC SHELF 1803 LIMITED CROWD ORDINARY 1,000,000 4.27%
ROHAN BLACKER CROWD ORDINARY 200,000 0.85%
PACIFIC SHELF 1803 LIMITED D PREFERENCE 3,000,000 12.80%
ELIAS DIAZ SESE E ORDINARY 18,604 0.08%
FRANK MAHON HAYES E ORDINARY 46,509 0.20%
LEE NIXON E ORDINARY 4,651 0.02%
MARCUS HUGH DENISON-SMITH E ORDINARY 11,627 0.05%
MATTHEW BRANDON E ORDINARY 23,255 0.10%
ELIAS DIAZ SESE F ORDINARY 35,000 0.15%
FRANK MAHON HAYES F ORDINARY 25,000 0.11%
MATTHEW BRANDON F ORDINARY 7,500 0.03%
ELIAS DIAZ SESE G ORDINARY 35,000 0.15%
FRANK MAHON HAYES G ORDINARY 25,000 0.11%
MATTHEW BRANDON G ORDINARY 7,500 0.03%
Total 23,436,014 100% 1,444,526 100%

Officers

KT
21 March 2024
BM
BRANDON, Matthew
Director
28 April 2022
BT
BARTON, Tom
Director
8 January 2015
EP
8 January 2015
WD
WAITE, Dorian
Director
8 January 2015
25 November 2014
SK
STYLES, Kevin Richard
Director · Resigned
30 January 2025
HF
HAYES, Frank Mahon
Director · Resigned
30 September 2020
EM
ELLIS, Meg
Director · Resigned
4 July 2018
MJ
MAHENDRAN, Jason
Director · Resigned
22 March 2018
FD
FOULIS, David Peter
Director · Resigned
26 January 2018
MG
MANN, Gary Stephen
Director · Resigned
22 March 2017
EN
EVANS, Nicholas David
Director · Resigned
19 December 2014

Persons with significant control

PS
Pacific Shelf 1803 Limited
Ownership Of Shares 50 To 75 Percent
Voting Rights 50 To 75 Percent
6 April 2016

Funding

7 funding rounds
22 November 2023
CROWD ORDINARY · 2,820,333 shares allotted
£3,665,479,030,889
11 October 2023
C3 ORDINARY, E ORDINARY, F ORDINARY, G ORDINARY · 299,806 shares allotted
£79,140
11 December 2020
Shares allotted · 0 shares allotted
22 March 2018
Shares allotted · 0 shares allotted
13 December 2016
Shares allotted · 0 shares allotted
21 May 2015
Shares allotted · 0 shares allotted
9 January 2015
Shares allotted · 0 shares allotted
Total (7 rounds, 3,120,139 shares)
£3,665,479,110,029

Filing history

Confirmation Statement With Updates
Confirmation Statement
27 March 2026 View
Change Person Director Company With Change Date
Officers
21 November 2025 View
Termination Director Company With Name Termination Date
Officers
21 November 2025 View
Accounts With Accounts Type Group
Accounts
13 October 2025 View
Resolution
Resolution
20 August 2025 View
Memorandum Articles
Incorporation
20 August 2025 View
Change Registered Office Address Company With Date Old Address New Address
Address
11 August 2025 View
Mortgage Create With Deed With Charge Number Charge Creation Date
Mortgage
10 July 2025 View
Mortgage Satisfy Charge Full
Mortgage
9 July 2025 View
Mortgage Satisfy Charge Full
Mortgage
9 July 2025 View
Appoint Person Director Company With Name Date
Officers
11 June 2025 View
Confirmation Statement With Updates
Confirmation Statement
13 February 2025 View
Accounts With Accounts Type Group
Accounts
30 October 2024 View
Appoint Person Director Company With Name Date
Officers
3 May 2024 View
Termination Director Company With Name Termination Date
Officers
2 May 2024 View
Termination Director Company With Name Termination Date
Officers
2 May 2024 View
Accounts With Accounts Type Group
Accounts
9 March 2024 View
Second Filing Of Confirmation Statement With Made Up Date
Confirmation Statement
8 February 2024 View
Confirmation Statement With Updates
Confirmation Statement
2 February 2024 View
Memorandum Articles
Incorporation
31 December 2023 View
Resolution
Resolution
31 December 2023 View
Confirmation Statement With Updates
Confirmation Statement
22 December 2023 View
Capital Allotment Shares
Capital
19 December 2023 View
Capital Allotment Shares
Capital
14 December 2023 View
Memorandum Articles
Incorporation
30 October 2023 View
Resolution
Resolution
30 October 2023 View
Mortgage Create With Deed With Charge Number Charge Creation Date
Mortgage
10 February 2023 View
Accounts With Accounts Type Group
Accounts
3 February 2023 View
Confirmation Statement With Updates
Confirmation Statement
20 December 2022 View
Change Registered Office Address Company With Date Old Address New Address
Address
8 August 2022 View
Appoint Person Director Company With Name Date
Officers
12 May 2022 View
Termination Director Company With Name Termination Date
Officers
11 April 2022 View
Termination Director Company With Name Termination Date
Officers
11 April 2022 View
Confirmation Statement With Updates
Confirmation Statement
8 February 2022 View
Second Filing Capital Allotment Shares
Capital
8 February 2022 View
Accounts With Accounts Type Group
Accounts
2 February 2022 View
Termination Director Company With Name Termination Date
Officers
28 May 2021 View
Capital Allotment Shares
Capital
2 March 2021 View
Resolution
Resolution
22 February 2021 View
Memorandum Articles
Incorporation
22 February 2021 View
Capital Alter Shares Subdivision
Capital
18 February 2021 View
Confirmation Statement With Updates
Confirmation Statement
10 February 2021 View
Accounts With Accounts Type Group
Accounts
9 February 2021 View
Capital Variation Of Rights Attached To Shares
Capital
1 February 2021 View
Capital Name Of Class Of Shares
Capital
1 February 2021 View
Capital Name Of Class Of Shares
Capital
1 February 2021 View
Capital Cancellation Shares
Capital
7 January 2021 View
Capital Return Purchase Own Shares
Capital
7 January 2021 View
Memorandum Articles
Incorporation
6 January 2021 View
Resolution
Resolution
6 January 2021 View
Appoint Person Director Company With Name Date
Officers
8 October 2020 View
Change Registered Office Address Company With Date Old Address New Address
Address
7 October 2020 View
Confirmation Statement With Updates
Confirmation Statement
17 January 2020 View
Change Sail Address Company With Old Address New Address
Address
15 January 2020 View
Move Registers To Registered Office Company With New Address
Address
15 January 2020 View
Accounts With Accounts Type Group
Accounts
9 September 2019 View
Resolution
Resolution
30 August 2019 View
Appoint Person Director Company With Name Date
Officers
5 July 2019 View
Termination Director Company With Name Termination Date
Officers
7 June 2019 View
Confirmation Statement With Updates
Confirmation Statement
23 January 2019 View
Capital Allotment Shares
Capital
22 January 2019 View
Capital Allotment Shares
Capital
22 January 2019 View
Accounts With Accounts Type Group
Accounts
18 October 2018 View
Appoint Person Director Company With Name Date
Officers
18 July 2018 View
Appoint Person Director Company With Name Date
Officers
30 January 2018 View
Confirmation Statement With No Updates
Confirmation Statement
2 January 2018 View
Accounts With Accounts Type Group
Accounts
10 October 2017 View
Appoint Person Director Company With Name Date
Officers
24 March 2017 View
Move Registers To Registered Office Company With New Address
Address
3 January 2017 View
Confirmation Statement With Updates
Confirmation Statement
9 December 2016 View
Change Person Director Company With Change Date
Officers
8 December 2016 View
Change Person Director Company With Change Date
Officers
8 December 2016 View
Accounts With Accounts Type Group
Accounts
29 July 2016 View
Certificate Change Of Name Company
Change Of Name
1 February 2016 View
Annual Return Company With Made Up Date Full List Shareholders
Annual Return
23 December 2015 View
Move Registers To Sail Company With New Address
Address
23 December 2015 View
Change Sail Address Company With New Address
Address
23 December 2015 View
Capital Allotment Shares
Capital
9 July 2015 View
Change Person Director Company With Change Date
Officers
15 June 2015 View
Change Person Director Company With Change Date
Officers
15 June 2015 View
Change Person Director Company With Change Date
Officers
15 June 2015 View
Change Account Reference Date Company Current Extended
Accounts
15 June 2015 View
Change Registered Office Address Company With Date Old Address New Address
Address
15 April 2015 View
Second Filing Of Form With Form Type
Document Replacement
17 March 2015 View
Second Filing Of Form With Form Type
Document Replacement
17 March 2015 View
Capital Name Of Class Of Shares
Capital
27 January 2015 View
Resolution
Resolution
22 January 2015 View
Capital Allotment Shares
Capital
16 January 2015 View
Mortgage Create With Deed With Charge Number Charge Creation Date
Mortgage
15 January 2015 View
Appoint Person Director Company With Name Date
Officers
12 January 2015 View
Appoint Person Director Company With Name Date
Officers
12 January 2015 View
Appoint Person Director Company With Name Date
Officers
12 January 2015 View
Capital Allotment Shares
Capital
9 January 2015 View
Appoint Person Director Company With Name Date
Officers
23 December 2014 View
Incorporation Company
Incorporation
25 November 2014 View

Risk at a glance

  • Company active
  • Accounts up to date
  • Confirmation statement up to date
  • No insolvency history
  • No registered charges

  • Credit score
  • Recommended limit
  • Payment risk

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