MA

MICE AND DICE LIMITED

Active

Company number 05021910

London, United Kingdom · Incorporated 21 January 2004

Colegrave House, 70 Berners Street, London, W1T 3NL, United Kingdom

Last updated on 15 September 2026

Advertising agencies · SIC 73110

Status
Active
Company age
22 years
Company type
Private limited
Accounts
Up to date

Company history

Previous company names

PROFITABLE PLAY LIMITED · 21 January 2004 – 11 May 2004

GAMESYS SUPPORT MARKETING LIMITED · 11 May 2004 – 27 September 2004

GAMESYS MARKETING SUPPORT LIMITED · 27 September 2004 – 24 August 2005

Company overview

Mice and Dice Limited is an active private limited company incorporated on 21 January 2004 and registered in England and Wales. Its registered office is at Colegrave House, 70 Berners Street, London W1T 3NL. The company’s principal activity is coded as 73110.

It is wholly owned and controlled by Gamesys Ltd, which holds 75-100% of the shares and voting rights and exercises significant influence or control. Current directors are Robeson Mandela Reeves (appointed 26 September 2019) and Matthew James Hill (appointed 5 February 2024). Elizabeth Anna Hutton was appointed company secretary on 10 January 2025.

The company has no charges, no insolvency history and has never been liquidated. It filed full accounts to 31 December 2024; the next full accounts are due by 30 September 2026. The most recent confirmation statement was made up to 21 January 2026. On 15 February 2026 the company filed a new memorandum and articles of association together with associated resolutions.

Compliance

Annual accounts Up to date
Last filed
31 December 2024
Next due
30 September 2026
2 weeks left
Confirmation statement Up to date
Last filed
21 January 2026
Next due
4 February 2027
5 months left

Financial snapshot

Last accounts type
Full
Period end
31 December 2024

Detailed figures (assets, liabilities, net worth) are available in the full credit report.

Officers

No officers on record.

Persons with significant control

PS
Gamesys Ltd
Ownership Of Shares 75 To 100 Percent
Voting Rights 75 To 100 Percent
Right To Appoint And Remove Directors As Firm
Significant Influence Or Control As Firm
6 April 2016

Funding

0 funding rounds

No funding rounds on record.

Filing history

Memorandum Articles
Incorporation
15 February 2026 View
Resolution
Resolution
15 February 2026 View
Confirmation Statement With No Updates
Confirmation Statement
4 February 2026 View
Mortgage Create With Deed With Charge Number Charge Creation Date
Mortgage
10 December 2025 View
Accounts With Accounts Type Full
Accounts
9 December 2025 View
Appoint Person Director Company With Name Date
Officers
5 September 2025 View
Termination Director Company With Name Termination Date
Officers
5 September 2025 View
Change Person Director Company With Change Date
Officers
25 July 2025 View
Confirmation Statement With No Updates
Confirmation Statement
7 February 2025 View
Appoint Person Director Company With Name Date
Officers
4 February 2025 View
Appoint Person Director Company With Name Date
Officers
4 February 2025 View
Termination Director Company With Name Termination Date
Officers
31 January 2025 View
Appoint Person Secretary Company With Name Date
Officers
13 January 2025 View
Termination Secretary Company With Name Termination Date
Officers
13 January 2025 View
Termination Director Company With Name Termination Date
Officers
13 January 2025 View
Accounts With Accounts Type Full
Accounts
5 June 2024 View
Appoint Person Director Company With Name Date
Officers
13 February 2024 View
Appoint Person Director Company With Name Date
Officers
9 February 2024 View
Confirmation Statement With No Updates
Confirmation Statement
22 January 2024 View
Termination Director Company With Name Termination Date
Officers
14 December 2023 View
Accounts With Accounts Type Full
Accounts
20 July 2023 View
Appoint Person Director Company With Name Date
Officers
14 April 2023 View
Appoint Person Director Company With Name Date
Officers
14 April 2023 View
Termination Director Company With Name Termination Date
Officers
14 April 2023 View
Accounts With Accounts Type Full
Accounts
14 March 2023 View
Termination Director Company With Name Termination Date
Officers
14 February 2023 View
Confirmation Statement With No Updates
Confirmation Statement
23 January 2023 View
Change To A Person With Significant Control
Persons With Significant Control
30 September 2022 View
Change Registered Office Address Company With Date Old Address New Address
Address
30 September 2022 View
Confirmation Statement With No Updates
Confirmation Statement
21 January 2022 View
Accounts With Accounts Type Full
Accounts
29 December 2021 View
Appoint Person Director Company With Name Date
Officers
21 December 2021 View
Appoint Person Director Company With Name Date
Officers
21 December 2021 View
Confirmation Statement With No Updates
Confirmation Statement
1 March 2021 View
Accounts With Accounts Type Full
Accounts
10 February 2021 View
Confirmation Statement With No Updates
Confirmation Statement
24 January 2020 View
Change Account Reference Date Company Previous Shortened
Accounts
17 January 2020 View
Accounts With Accounts Type Full
Accounts
3 January 2020 View
Appoint Person Secretary Company With Name Date
Officers
11 October 2019 View
Termination Director Company With Name Termination Date
Officers
11 October 2019 View
Termination Secretary Company With Name Termination Date
Officers
11 October 2019 View
Appoint Person Director Company With Name Date
Officers
11 October 2019 View
Termination Director Company With Name Termination Date
Officers
11 October 2019 View
Appoint Person Director Company With Name Date
Officers
11 October 2019 View
Confirmation Statement With No Updates
Confirmation Statement
25 February 2019 View
Accounts With Accounts Type Full
Accounts
7 January 2019 View
Confirmation Statement With No Updates
Confirmation Statement
22 February 2018 View
Accounts With Accounts Type Full
Accounts
28 December 2017 View
Confirmation Statement With Updates
Confirmation Statement
1 February 2017 View
Accounts With Accounts Type Full
Accounts
4 January 2017 View
Annual Return Company With Made Up Date Full List Shareholders
Annual Return
25 January 2016 View
Accounts With Accounts Type Full
Accounts
24 December 2015 View
Annual Return Company With Made Up Date Full List Shareholders
Annual Return
22 January 2015 View
Change Person Secretary Company With Change Date
Officers
22 January 2015 View
Accounts With Accounts Type Full
Accounts
31 December 2014 View
Annual Return Company With Made Up Date Full List Shareholders
Annual Return
27 January 2014 View
Accounts With Accounts Type Full
Accounts
23 December 2013 View
Annual Return Company With Made Up Date Full List Shareholders
Annual Return
23 January 2013 View
Accounts With Accounts Type Full
Accounts
17 December 2012 View
Legacy
Capital
18 May 2012 View
Annual Return Company With Made Up Date Full List Shareholders
Annual Return
9 February 2012 View
Accounts With Accounts Type Full
Accounts
22 December 2011 View
Annual Return Company With Made Up Date Full List Shareholders
Annual Return
14 March 2011 View
Change Person Director Company With Change Date
Officers
14 March 2011 View
Change Person Director Company With Change Date
Officers
14 March 2011 View
Accounts With Accounts Type Full
Accounts
4 January 2011 View
Annual Return Company With Made Up Date Full List Shareholders
Annual Return
25 February 2010 View
Change Person Director Company With Change Date
Officers
25 February 2010 View
Change Person Director Company With Change Date
Officers
25 February 2010 View
Accounts With Accounts Type Full
Accounts
2 February 2010 View
Accounts With Accounts Type Full
Accounts
22 April 2009 View
Legacy
Annual Return
26 January 2009 View
Legacy
Address
26 January 2009 View
Legacy
Address
26 January 2009 View
Legacy
Address
26 January 2009 View
Legacy
Annual Return
7 March 2008 View
Legacy
Officers
7 March 2008 View
Accounts With Accounts Type Full
Accounts
31 January 2008 View
Legacy
Annual Return
15 February 2007 View
Accounts With Accounts Type Small
Accounts
9 February 2007 View
Legacy
Officers
23 January 2007 View
Legacy
Officers
23 January 2007 View
Legacy
Officers
23 January 2007 View
Legacy
Officers
8 February 2006 View
Legacy
Annual Return
8 February 2006 View
Accounts With Accounts Type Small
Accounts
3 February 2006 View
Certificate Change Of Name Company
Change Of Name
24 August 2005 View
Legacy
Officers
17 June 2005 View
Accounts With Accounts Type Small
Accounts
4 February 2005 View
Legacy
Annual Return
3 February 2005 View
Legacy
Address
26 October 2004 View
Certificate Change Of Name Company
Change Of Name
27 September 2004 View
Legacy
Capital
20 May 2004 View
Certificate Change Of Name Company
Change Of Name
11 May 2004 View
Legacy
Officers
8 May 2004 View
Legacy
Officers
8 May 2004 View
Legacy
Accounts
21 April 2004 View
Legacy
Address
28 January 2004 View
Legacy
Officers
28 January 2004 View
Legacy
Officers
28 January 2004 View
Legacy
Officers
28 January 2004 View
Legacy
Officers
28 January 2004 View
Incorporation Company
Incorporation
21 January 2004 View

Risk at a glance

  • Company active
  • Accounts up to date
  • Confirmation statement up to date
  • No insolvency history
  • No registered charges
  • Credit score
  • Recommended limit
  • Payment risk

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