IR

INITIAL REWARDS LIMITED

Active

Company number 03745785

London, United Kingdom · Incorporated 6 April 1999

4th Floor Charles House, 108-110 Finchley Road, London, NW3 5JJ, United Kingdom

Last updated on 2 September 2026

Advertising agencies · SIC 73110

Status
Active
Company age
27 years
Company type
Private limited
Accounts
Up to date
Total raised
—
Shares allotted
0
Latest round
18 November 2014

Company history

Previous company names

PREMIUM PEN LIMITED · 6 April 1999 – 24 October 2006

INITIAL POKER LIMITED · 24 October 2006 – 2 December 2008

Company overview

**Initial Rewards Limited** is an active private limited company incorporated on 6 April 1999 under the jurisdiction of England and Wales. The company is registered at 4th Floor, Charles House, 108-110 Finchley Road, London NW3 5JJ. Its principal activity is classified under SIC code 73110 (advertising agencies).

The company remains in good standing with no charges, no insolvency history and has never been liquidated. Its most recent accounts, filed as total-exemption-full for the period ended 31 December 2024, are up to date; the next accounts are due by 30 September 2026. The latest confirmation statement was made up to 6 April 2026 and is not overdue.

The board consists of three British directors: Jonathan Dennis Reuben (appointed 2007), Martin Jack Reuben (appointed 2017) and James Reuben (appointed 2023). Significant control rests equally between Mr Lee Reuben and Mr Jonathan Dennis Reuben, each holding 25–50% of the shares and voting rights. The most recent filings comprise an updated confirmation statement on 15 April 2026 and a notification of a change to a person with significant control on 11 March 2026.

Compliance

Annual accounts Up to date
Last filed
31 December 2024
Next due
30 September 2026
2 weeks left
Confirmation statement Up to date
Last filed
6 April 2026
Next due
20 April 2027
8 months left

Financial snapshot

Last accounts type
Total Exemption Full
Period end
31 December 2024

Detailed figures (assets, liabilities, net worth) are available in the full credit report.

Officers

No officers on record.

Persons with significant control

PS
Mr Jonathan Dennis Reuben
Born January 1981
Ownership Of Shares 25 To 50 Percent
Voting Rights 25 To 50 Percent
6 April 2016
PS
Mr Lee Reuben
Born March 1970
Ownership Of Shares 25 To 50 Percent
Voting Rights 25 To 50 Percent
6 April 2016

Funding

5 funding rounds
18 November 2014
Shares allotted · 0 shares allotted
—
24 September 2014
Shares allotted · 0 shares allotted
—
31 July 2014
Shares allotted · 0 shares allotted
—
3 June 2014
Shares allotted · 0 shares allotted
—
1 January 2014
Shares allotted · 0 shares allotted
—
Total (5 rounds, 0 shares)
—

Filing history

Confirmation Statement With Updates
Confirmation Statement
15 April 2026 View
Change To A Person With Significant Control
Persons With Significant Control
11 March 2026 View
Accounts With Accounts Type Total Exemption Full
Accounts
4 August 2025 View
Confirmation Statement With Updates
Confirmation Statement
12 June 2025 View
Change Registered Office Address Company With Date Old Address New Address
Address
12 June 2025 View
Accounts With Accounts Type Total Exemption Full
Accounts
24 September 2024 View
Confirmation Statement With No Updates
Confirmation Statement
17 April 2024 View
Appoint Person Director Company With Name Date
Officers
16 April 2024 View
Change Person Director Company With Change Date
Officers
31 January 2024 View
Change Person Director Company With Change Date
Officers
31 January 2024 View
Change Person Director Company With Change Date
Officers
5 October 2023 View
Accounts With Accounts Type Total Exemption Full
Accounts
8 September 2023 View
Confirmation Statement With No Updates
Confirmation Statement
10 May 2023 View
Change Registered Office Address Company With Date Old Address New Address
Address
31 March 2023 View
Change Person Director Company With Change Date
Officers
31 March 2023 View
Accounts With Accounts Type Total Exemption Full
Accounts
23 September 2022 View
Confirmation Statement With Updates
Confirmation Statement
7 April 2022 View
Accounts With Accounts Type Total Exemption Full
Accounts
1 October 2021 View
Confirmation Statement With Updates
Confirmation Statement
12 May 2021 View
Accounts With Accounts Type Total Exemption Full
Accounts
1 December 2020 View
Confirmation Statement With Updates
Confirmation Statement
11 May 2020 View
Accounts With Accounts Type Total Exemption Full
Accounts
13 September 2019 View
Confirmation Statement With Updates
Confirmation Statement
18 April 2019 View
Accounts With Accounts Type Total Exemption Full
Accounts
20 September 2018 View
Confirmation Statement With Updates
Confirmation Statement
17 May 2018 View
Termination Director Company With Name Termination Date
Officers
14 February 2018 View
Capital Cancellation Shares
Capital
24 January 2018 View
Capital Return Purchase Own Shares
Capital
16 January 2018 View
Appoint Person Director Company With Name Date
Officers
1 December 2017 View
Change To A Person With Significant Control
Persons With Significant Control
29 November 2017 View
Change Person Director Company With Change Date
Officers
29 November 2017 View
Accounts With Accounts Type Total Exemption Full
Accounts
29 June 2017 View
Confirmation Statement With Updates
Confirmation Statement
19 April 2017 View
Change Person Director Company With Change Date
Officers
22 February 2017 View
Accounts With Accounts Type Total Exemption Small
Accounts
18 July 2016 View
Annual Return Company With Made Up Date Full List Shareholders
Annual Return
27 April 2016 View
Termination Director Company With Name Termination Date
Officers
14 December 2015 View
Accounts With Accounts Type Total Exemption Small
Accounts
30 September 2015 View
Termination Director Company With Name Termination Date
Officers
17 August 2015 View
Annual Return Company With Made Up Date Full List Shareholders
Annual Return
6 May 2015 View
Capital Allotment Shares
Capital
30 April 2015 View
Appoint Person Director Company With Name Date
Officers
16 April 2015 View
Capital Allotment Shares
Capital
2 October 2014 View
Change Registered Office Address Company With Date Old Address New Address
Address
8 September 2014 View
Accounts With Accounts Type Small
Accounts
18 August 2014 View
Resolution
Resolution
14 August 2014 View
Capital Allotment Shares
Capital
1 August 2014 View
Capital Allotment Shares
Capital
6 June 2014 View
Capital Alter Shares Subdivision
Capital
6 June 2014 View
Second Filing Of Form With Form Type Made Up Date
Document Replacement
2 June 2014 View
Annual Return Company With Made Up Date Full List Shareholders
Annual Return
22 April 2014 View
Capital Allotment Shares
Capital
27 March 2014 View
Termination Director Company With Name Termination Date
Officers
14 March 2014 View
Appoint Person Director Company With Name Date
Officers
2 December 2013 View
Appoint Person Director Company With Name Date
Officers
25 November 2013 View
Accounts With Accounts Type Total Exemption Small
Accounts
18 July 2013 View
Annual Return Company With Made Up Date Full List Shareholders
Annual Return
23 April 2013 View
Accounts With Accounts Type Total Exemption Small
Accounts
2 October 2012 View
Change Person Director Company With Change Date
Officers
2 May 2012 View
Annual Return Company With Made Up Date Full List Shareholders
Annual Return
19 April 2012 View
Annual Return Company With Made Up Date Full List Shareholders
Annual Return
6 May 2011 View
Accounts With Accounts Type Total Exemption Small
Accounts
4 April 2011 View
Change Account Reference Date Company Current Extended
Accounts
19 August 2010 View
Annual Return Company With Made Up Date Full List Shareholders
Annual Return
7 May 2010 View
Accounts With Accounts Type Total Exemption Small
Accounts
14 September 2009 View
Legacy
Annual Return
27 April 2009 View
Legacy
Officers
27 April 2009 View
Accounts With Accounts Type Dormant
Accounts
6 April 2009 View
Legacy
Officers
3 March 2009 View
Certificate Change Of Name Company
Change Of Name
28 November 2008 View
Legacy
Accounts
3 November 2008 View
Legacy
Annual Return
8 May 2008 View
Accounts With Accounts Type Dormant
Accounts
10 January 2008 View
Legacy
Annual Return
3 July 2007 View
Legacy
Officers
2 July 2007 View
Legacy
Officers
25 June 2007 View
Legacy
Accounts
25 June 2007 View
Legacy
Officers
25 June 2007 View
Legacy
Officers
25 June 2007 View
Accounts With Accounts Type Dormant
Accounts
3 March 2007 View
Certificate Change Of Name Company
Change Of Name
24 October 2006 View
Legacy
Address
6 September 2006 View
Accounts With Accounts Type Dormant
Accounts
29 June 2006 View
Legacy
Annual Return
10 May 2006 View
Legacy
Annual Return
26 September 2005 View
Accounts With Accounts Type Dormant
Accounts
22 December 2004 View
Legacy
Annual Return
21 May 2004 View
Accounts With Accounts Type Dormant
Accounts
4 August 2003 View
Legacy
Annual Return
24 June 2003 View
Accounts With Accounts Type Dormant
Accounts
24 September 2002 View
Legacy
Annual Return
24 April 2002 View
Legacy
Officers
24 April 2002 View
Accounts With Accounts Type Dormant
Accounts
9 January 2002 View
Legacy
Annual Return
25 April 2001 View
Accounts With Accounts Type Dormant
Accounts
15 December 2000 View
Legacy
Annual Return
9 May 2000 View
Legacy
Capital
16 August 1999 View
Legacy
Officers
20 July 1999 View
Legacy
Officers
20 July 1999 View
Legacy
Address
20 July 1999 View
Legacy
Officers
20 July 1999 View
Legacy
Officers
20 July 1999 View
Legacy
Officers
28 April 1999 View
Legacy
Officers
28 April 1999 View
Legacy
Officers
28 April 1999 View
Legacy
Officers
28 April 1999 View
Incorporation Company
Incorporation
6 April 1999 View

Risk at a glance

  • Company active
  • Accounts up to date
  • Confirmation statement up to date
  • No insolvency history
  • No registered charges
  • Credit score
  • Recommended limit
  • Payment risk

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