IS

IDEAL SHOPPING DIRECT LIMITED

Liquidation

Company number 01534758

Sutton · Incorporated 15 December 1980

Allen House 1, Westmead Road, Sutton, Surrey, SM1 4LA

Last updated on 19 September 2026

Retail sale via mail order houses or via Internet · SIC 47910

Television programming and broadcasting activities · SIC 60200


Status
Liquidation
Company age
45 years
Company type
Private limited
Accounts
Overdue
Total raised
Shares allotted
0
Latest round
8 August 2016

Company history

Previous company names

WRIGHTWAY MARKETING LIMITED · 15 December 1980 – 16 December 1999

IDEAL SHOPPING DIRECT PLC · 16 December 1999 – 22 June 2011

Company overview

IDEAL SHOPPING DIRECT LIMITED is a private limited company incorporated on 15 December 1980 and registered in England and Wales and is currently in liquidation. It has changed its name 2 times, most recently from IDEAL SHOPPING DIRECT PLC on 16 December 1999. Its registered office is at Allen House 1, Westmead Road, Sutton, Surrey, SM1 4LA. Its principal activities are retail sale via mail order houses or via internet (SIC 47910) and television programming and broadcasting activities (SIC 60200).

It is controlled by Aurelius Alpha Limited, which holds 75-100% of the shares and voting rights and has the right to appoint and remove directors. The sole director is TRAUTWEIN, Caspaar Friedrich, Dr (appointed 16 November 2018). 36 former officers have previously served the company. Two people previously held significant control and have since ceased.

The company has outstanding charges, a history of insolvency and has never been liquidated. Its most recent full accounts, made up to 27 December 2020, were filed on 5 May 2021. The next accounts are due by 30 September 2022 and are currently overdue. The latest confirmation statement was made up to 1 September 2021, and is currently overdue. The next is due by 15 September 2022. Companies House holds 327 filings for this company, most recently an insolvency filing on 5 May 2026.

Compliance

Annual accounts Overdue
Last filed
27 December 2020
Next due
30 September 2022
Overdue by 49 months
Confirmation statement Overdue
Last filed
1 September 2021
Next due
15 September 2022
Overdue by 49 months

Financial snapshot

Last accounts type
Full
Period end
27 December 2020

Detailed figures (assets, liabilities, net worth) are available in the full credit report.

Officers

16 November 2018
MJ
MARTIN, Jamie Brian Morris
Director · Resigned
7 December 2018
PM
PURCELL, Martin Shaun
Director · Resigned
7 December 2018
AD
ADAMS, David William
Director · Resigned
21 September 2016
AD
ADAMS, David William
Secretary · Resigned
21 September 2016
GA
GABRIEL, Andrew William
Director · Resigned
17 December 2014
SA
SHERIDAN, Anthony John
Director · Resigned
19 January 2012
CG
COLE, Graham
Director · Resigned
1 July 2009
JL
JEBSON, Lawrence Ian
Director · Resigned
2 March 2009
WP
WRIGHT, Paul Charles
Director · Resigned
2 February 2009
HM
HANCOX, Michael John
Director · Resigned
3 November 2008
MS
MENSFORTH, Stephen
Secretary · Resigned
7 July 2008
AP
AUJLA, Pamela
Director · Resigned
4 July 2008
BD
BLAKE, David Jonathan
Director · Resigned
23 July 2007
WD
WILLIAMS, David Gay
Director · Resigned
13 July 2007
ES
ELLIS, Susan, Ms.
Director · Resigned
12 June 2006
CM
CAMP, Michael James
Director · Resigned
27 September 2005
FA
FRYATT, Andrew Robert
Director · Resigned
8 November 2004
HJ
HODKINSON, James Clifford
Director · Resigned
1 April 2004
CM
CREEDON, Michael John
Director · Resigned
26 March 2002
JP
JEPHCOTT, Paul Francis
Director · Resigned
25 September 2000
HG
HEYBURN, Gerald
Secretary · Resigned
3 February 2000
RR
RIDSDALE, Robert Peter
Director · Resigned
17 January 2000
DT
DONOVAN, Terence William
Director · Resigned
17 January 2000
HG
HEYBURN, Gerald Dennis
Director · Resigned
20 July 1999
WP
WRIGHT, Paul Charles
Director · Resigned
KV
KAYE, Valerie
Director · Resigned

Persons with significant control

PS
Aurelius Alpha Limited
Ownership Of Shares 75 To 100 Percent
Voting Rights 75 To 100 Percent
Right To Appoint And Remove Directors
24 July 2018

Funding

9 funding rounds
8 August 2016
Shares allotted · 0 shares allotted
28 July 2011
Shares allotted · 0 shares allotted
22 June 2011
Shares allotted · 0 shares allotted
21 June 2011
Shares allotted · 0 shares allotted
8 February 2011
Shares allotted · 0 shares allotted
9 December 2010
Shares allotted · 0 shares allotted
17 November 2010
Shares allotted · 0 shares allotted
20 September 2010
Shares allotted · 0 shares allotted
18 January 2010
Shares allotted · 0 shares allotted
Total (9 rounds, 0 shares)

Filing history

Liquidation Voluntary Statement Of Receipts And Payments With Brought Down Date
Insolvency
5 May 2026 View
Liquidation Voluntary Statement Of Receipts And Payments With Brought Down Date
Insolvency
2 May 2025 View
Liquidation Voluntary Statement Of Receipts And Payments With Brought Down Date
Insolvency
7 May 2024 View
Liquidation Voluntary Appointment Of Liquidator
Insolvency
15 March 2023 View
Liquidation In Administration Move To Creditors Voluntary Liquidation
Insolvency
28 February 2023 View
Liquidation In Administration Statement Of Affairs With Form Attached
Insolvency
13 October 2022 View
Liquidation In Administration Progress Report
Insolvency
26 September 2022 View
Liquidation Establishment Of Creditors Or Liquidation Committee
Insolvency
13 May 2022 View
Liquidation In Administration Result Creditors Meeting
Insolvency
9 May 2022 View
Liquidation In Administration Proposals
Insolvency
19 April 2022 View
Change Registered Office Address Company With Date Old Address New Address
Address
2 March 2022 View
Liquidation In Administration Appointment Of Administrator
Insolvency
1 March 2022 View
Resolution
Resolution
16 February 2022 View
Memorandum Articles
Incorporation
15 February 2022 View
Mortgage Create With Deed With Charge Number Charge Creation Date
Mortgage
21 January 2022 View
Termination Director Company With Name Termination Date
Officers
31 December 2021 View
Termination Director Company With Name Termination Date
Officers
31 December 2021 View
Confirmation Statement With No Updates
Confirmation Statement
14 September 2021 View
Accounts With Accounts Type Full
Accounts
5 May 2021 View
Mortgage Create With Deed With Charge Number Charge Creation Date
Mortgage
25 January 2021 View
Mortgage Satisfy Charge Full
Mortgage
10 September 2020 View
Confirmation Statement With No Updates
Confirmation Statement
2 September 2020 View
Accounts With Accounts Type Full
Accounts
5 August 2020 View
Mortgage Satisfy Charge Full
Mortgage
15 June 2020 View
Confirmation Statement With Updates
Confirmation Statement
25 October 2019 View
Accounts With Accounts Type Group
Accounts
2 October 2019 View
Mortgage Create With Deed With Charge Number Charge Creation Date
Mortgage
4 June 2019 View
Mortgage Create With Deed With Charge Number Charge Creation Date
Mortgage
4 April 2019 View
Capital Alter Shares Consolidation
Capital
2 January 2019 View
Capital Name Of Class Of Shares
Capital
17 December 2018 View
Appoint Person Director Company With Name Date
Officers
13 December 2018 View
Appoint Person Director Company With Name Date
Officers
13 December 2018 View
Resolution
Resolution
13 December 2018 View
Termination Secretary Company With Name Termination Date
Officers
29 November 2018 View
Termination Director Company With Name Termination Date
Officers
29 November 2018 View
Appoint Person Director Company With Name Date
Officers
20 November 2018 View
Accounts With Accounts Type Group
Accounts
4 October 2018 View
Termination Director Company With Name Termination Date
Officers
11 September 2018 View
Confirmation Statement With Updates
Confirmation Statement
5 September 2018 View
Notification Of A Person With Significant Control
Persons With Significant Control
5 September 2018 View
Cessation Of A Person With Significant Control
Persons With Significant Control
5 September 2018 View
Cessation Of A Person With Significant Control
Persons With Significant Control
5 September 2018 View
Mortgage Satisfy Charge Full
Mortgage
1 August 2018 View
Mortgage Create With Deed With Charge Number Charge Creation Date
Mortgage
30 July 2018 View
Mortgage Create With Deed With Charge Number Charge Creation Date
Mortgage
27 July 2018 View
Termination Director Company With Name Termination Date
Officers
5 June 2018 View
Confirmation Statement With No Updates
Confirmation Statement
9 October 2017 View
Accounts With Accounts Type Group
Accounts
7 July 2017 View
Appoint Person Director Company With Name Date
Officers
22 September 2016 View
Appoint Person Secretary Company With Name Date
Officers
22 September 2016 View
Confirmation Statement With Updates
Confirmation Statement
20 September 2016 View
Capital Allotment Shares
Capital
16 September 2016 View
Resolution
Resolution
23 August 2016 View
Accounts With Accounts Type Group
Accounts
5 May 2016 View
Termination Director Company With Name Termination Date
Officers
14 March 2016 View
Termination Secretary Company With Name Termination Date
Officers
14 March 2016 View
Accounts Amended With Accounts Type Group
Accounts
5 January 2016 View
Memorandum Articles
Incorporation
23 December 2015 View
Resolution
Resolution
23 December 2015 View
Termination Director Company With Name Termination Date
Officers
16 December 2015 View
Mortgage Satisfy Charge Full
Mortgage
16 December 2015 View
Mortgage Satisfy Charge Full
Mortgage
16 December 2015 View
Mortgage Satisfy Charge Full
Mortgage
16 December 2015 View
Mortgage Satisfy Charge Full
Mortgage
16 December 2015 View
Mortgage Satisfy Charge Full
Mortgage
16 December 2015 View
Mortgage Satisfy Charge Full
Mortgage
16 December 2015 View
Mortgage Satisfy Charge Full
Mortgage
16 December 2015 View
Mortgage Create With Deed With Charge Number Charge Creation Date
Mortgage
15 December 2015 View
Mortgage Satisfy Charge Full
Mortgage
17 November 2015 View
Mortgage Satisfy Charge Full
Mortgage
17 November 2015 View
Mortgage Satisfy Charge Full
Mortgage
17 November 2015 View
Annual Return Company With Made Up Date Full List Shareholders
Annual Return
5 October 2015 View
Mortgage Satisfy Charge Full
Mortgage
7 September 2015 View
Accounts With Accounts Type Group
Accounts
3 August 2015 View
Appoint Person Director Company With Name Date
Officers
12 January 2015 View
Annual Return Company With Made Up Date Full List Shareholders
Annual Return
23 September 2014 View
Change Person Director Company With Change Date
Officers
23 September 2014 View
Change Person Secretary Company With Change Date
Officers
23 September 2014 View
Mortgage Create With Deed With Charge Number Charge Creation Date
Mortgage
18 August 2014 View
Accounts With Accounts Type Group
Accounts
6 August 2014 View
Mortgage Create With Deed With Charge Number
Mortgage
7 February 2014 View
Annual Return Company With Made Up Date Full List Shareholders
Annual Return
16 October 2013 View
Accounts With Accounts Type Group
Accounts
7 May 2013 View
Legacy
Mortgage
19 March 2013 View
Annual Return Company With Made Up Date Full List Shareholders
Annual Return
30 October 2012 View
Change Sail Address Company With Old Address
Address
16 October 2012 View
Legacy
Mortgage
27 June 2012 View
Accounts With Accounts Type Group
Accounts
13 June 2012 View
Appoint Person Director Company With Name
Officers
8 February 2012 View
Move Registers To Registered Office Company
Address
30 January 2012 View
Legacy
Mortgage
24 November 2011 View
Annual Return Company With Made Up Date Bulk List Shareholders
Annual Return
3 October 2011 View
Capital Allotment Shares
Capital
16 September 2011 View
Change Constitution By Court Order
Change Of Constitution
15 August 2011 View
Legacy
Mortgage
29 July 2011 View
Resolution
Resolution
8 July 2011 View
Legacy
Mortgage
5 July 2011 View
Termination Director Company With Name
Officers
4 July 2011 View
Termination Director Company With Name
Officers
4 July 2011 View
Termination Director Company With Name
Officers
4 July 2011 View
Legacy
Mortgage
29 June 2011 View
Legacy
Mortgage
29 June 2011 View
Legacy
Mortgage
29 June 2011 View
Legacy
Mortgage
29 June 2011 View
Re Registration Memorandum Articles
Incorporation
22 June 2011 View
Re Registration Court Order To Reduce Share Capital
Change Of Name
22 June 2011 View
Reregistration Public To Private Following Court Order
Change Of Name
22 June 2011 View
Capital Allotment Shares
Capital
22 June 2011 View
Capital Allotment Shares
Capital
22 June 2011 View
Capital Statement Capital Company With Date Currency Figure
Capital
22 June 2011 View
Memorandum Articles
Incorporation
20 June 2011 View
Resolution
Resolution
9 June 2011 View
Accounts With Accounts Type Group
Accounts
8 June 2011 View
Capital Allotment Shares
Capital
9 March 2011 View
Legacy
Mortgage
4 February 2011 View
Legacy
Mortgage
2 February 2011 View
Capital Allotment Shares
Capital
11 January 2011 View
Capital Allotment Shares
Capital
10 December 2010 View
Annual Return Company With Made Up Date Bulk List Shareholders
Annual Return
13 October 2010 View
Capital Allotment Shares
Capital
1 October 2010 View
Resolution
Resolution
17 June 2010 View
Accounts With Accounts Type Group
Accounts
15 June 2010 View
Capital Allotment Shares
Capital
26 January 2010 View
Legacy
Mortgage
11 January 2010 View
Legacy
Mortgage
11 January 2010 View
Legacy
Mortgage
11 January 2010 View
Legacy
Mortgage
11 January 2010 View
Legacy
Mortgage
4 December 2009 View
Annual Return Company With Made Up Date Bulk List Shareholders
Annual Return
20 October 2009 View
Move Registers To Sail Company
Address
6 October 2009 View
Change Sail Address Company
Address
6 October 2009 View
Legacy
Officers
30 September 2009 View
Legacy
Capital
29 September 2009 View
Legacy
Officers
26 August 2009 View
Legacy
Officers
2 July 2009 View
Resolution
Resolution
15 June 2009 View
Legacy
Capital
15 June 2009 View
Accounts With Accounts Type Group
Accounts
27 May 2009 View
Legacy
Officers
24 March 2009 View
Legacy
Officers
5 March 2009 View
Legacy
Officers
5 March 2009 View
Legacy
Officers
5 March 2009 View
Legacy
Officers
10 February 2009 View
Legacy
Officers
10 February 2009 View
Legacy
Officers
10 February 2009 View
Legacy
Officers
4 February 2009 View
Legacy
Officers
4 February 2009 View
Legacy
Officers
4 February 2009 View
Auditors Resignation Company
Auditors
31 December 2008 View
Legacy
Officers
10 November 2008 View
Legacy
Capital
21 October 2008 View
Legacy
Officers
15 October 2008 View
Legacy
Annual Return
11 September 2008 View
Legacy
Officers
8 September 2008 View
Legacy
Mortgage
5 September 2008 View
Legacy
Officers
21 July 2008 View
Legacy
Officers
9 July 2008 View
Legacy
Officers
6 June 2008 View
Legacy
Officers
6 June 2008 View
Resolution
Resolution
13 May 2008 View
Accounts With Accounts Type Group
Accounts
18 April 2008 View
Legacy
Capital
26 March 2008 View
Legacy
Capital
21 October 2007 View
Legacy
Capital
21 October 2007 View
Legacy
Annual Return
11 September 2007 View
Legacy
Officers
5 August 2007 View
Legacy
Officers
31 July 2007 View
Legacy
Officers
31 July 2007 View
Legacy
Officers
31 July 2007 View
Legacy
Capital
21 July 2007 View
Legacy
Officers
6 July 2007 View
Accounts With Accounts Type Group
Accounts
25 June 2007 View
Legacy
Capital
14 June 2007 View
Legacy
Officers
16 May 2007 View
Resolution
Resolution
16 May 2007 View
Resolution
Resolution
16 May 2007 View
Resolution
Resolution
16 May 2007 View
Resolution
Resolution
16 May 2007 View
Resolution
Resolution
16 May 2007 View
Legacy
Capital
2 May 2007 View
Legacy
Capital
2 May 2007 View
Legacy
Capital
10 April 2007 View
Legacy
Capital
19 March 2007 View
Legacy
Annual Return
3 October 2006 View
Legacy
Capital
7 September 2006 View
Accounts With Accounts Type Group
Accounts
17 July 2006 View
Legacy
Officers
19 June 2006 View
Legacy
Capital
24 May 2006 View
Resolution
Resolution
17 May 2006 View
Resolution
Resolution
17 May 2006 View
Resolution
Resolution
17 May 2006 View
Legacy
Capital
9 May 2006 View
Legacy
Capital
9 May 2006 View
Legacy
Capital
12 April 2006 View
Legacy
Capital
22 December 2005 View
Legacy
Capital
29 November 2005 View
Legacy
Capital
25 November 2005 View
Legacy
Capital
18 November 2005 View
Legacy
Annual Return
24 October 2005 View
Legacy
Officers
24 October 2005 View
Legacy
Capital
24 October 2005 View
Legacy
Officers
21 October 2005 View
Legacy
Capital
27 September 2005 View
Legacy
Capital
27 September 2005 View
Accounts With Accounts Type Group
Accounts
21 June 2005 View
Legacy
Officers
9 June 2005 View
Legacy
Officers
9 June 2005 View
Legacy
Capital
3 May 2005 View
Legacy
Capital
10 March 2005 View
Legacy
Capital
17 January 2005 View
Legacy
Capital
22 December 2004 View
Legacy
Capital
10 December 2004 View
Legacy
Capital
23 November 2004 View
Legacy
Officers
18 November 2004 View
Legacy
Annual Return
22 September 2004 View
Accounts With Accounts Type Group
Accounts
4 August 2004 View
Legacy
Mortgage
7 July 2004 View
Resolution
Resolution
28 June 2004 View
Resolution
Resolution
28 June 2004 View
Resolution
Resolution
28 June 2004 View
Legacy
Officers
12 May 2004 View
Legacy
Mortgage
7 May 2004 View
Legacy
Annual Return
23 September 2003 View
Certificate Capital Cancellation Share Premium Account
Capital
27 June 2003 View
Accounts With Accounts Type Group
Accounts
26 June 2003 View
Court Order
Miscellaneous
25 June 2003 View
Resolution
Resolution
11 June 2003 View
Resolution
Resolution
11 June 2003 View
Resolution
Resolution
11 June 2003 View
Resolution
Resolution
6 June 2003 View
Resolution
Resolution
6 June 2003 View
Resolution
Resolution
6 June 2003 View
Legacy
Capital
4 March 2003 View
Legacy
Annual Return
30 September 2002 View
Accounts With Accounts Type Group
Accounts
24 July 2002 View
Legacy
Officers
23 July 2002 View
Legacy
Officers
23 July 2002 View
Legacy
Officers
28 May 2002 View
Legacy
Mortgage
21 May 2002 View
Legacy
Officers
30 October 2001 View
Legacy
Officers
30 October 2001 View
Legacy
Annual Return
25 September 2001 View
Resolution
Resolution
13 September 2001 View
Resolution
Resolution
13 September 2001 View
Resolution
Resolution
13 September 2001 View
Legacy
Capital
4 September 2001 View
Resolution
Resolution
4 September 2001 View
Accounts With Accounts Type Group
Accounts
4 September 2001 View
Legacy
Officers
10 July 2001 View
Legacy
Mortgage
31 March 2001 View
Legacy
Annual Return
25 October 2000 View
Legacy
Officers
2 October 2000 View
Legacy
Officers
2 October 2000 View
Legacy
Capital
21 September 2000 View
Legacy
Capital
21 September 2000 View
Legacy
Capital
21 September 2000 View
Accounts With Accounts Type Full Group
Accounts
11 September 2000 View
Legacy
Officers
18 July 2000 View
Legacy
Officers
21 June 2000 View
Legacy
Capital
9 March 2000 View
Resolution
Resolution
28 February 2000 View
Resolution
Resolution
28 February 2000 View
Resolution
Resolution
28 February 2000 View
Resolution
Resolution
28 February 2000 View
Legacy
Capital
13 February 2000 View
Legacy
Officers
11 February 2000 View
Legacy
Officers
11 February 2000 View
Legacy
Officers
7 February 2000 View
Legacy
Officers
7 February 2000 View
Legacy
Mortgage
2 February 2000 View
Legacy
Address
31 January 2000 View
Certificate Re Registration Private To Public Limited Company
Change Of Name
24 January 2000 View
Resolution
Resolution
24 January 2000 View
Legacy
Reregistration
24 January 2000 View
Auditors Report
Auditors
24 January 2000 View
Re Registration Memorandum Articles
Incorporation
24 January 2000 View
Legacy
Reregistration
24 January 2000 View
Resolution
Resolution
24 January 2000 View
Accounts Balance Sheet
Accounts
24 January 2000 View
Auditors Statement
Auditors
24 January 2000 View
Certificate Change Of Name Company
Change Of Name
16 December 1999 View
Legacy
Annual Return
18 October 1999 View
Accounts With Accounts Type Full
Accounts
5 October 1999 View
Legacy
Mortgage
16 August 1999 View
Legacy
Mortgage
16 August 1999 View
Legacy
Officers
3 August 1999 View
Legacy
Capital
9 February 1999 View
Legacy
Capital
15 January 1999 View
Legacy
Mortgage
7 January 1999 View
Legacy
Accounts
22 December 1998 View
Resolution
Resolution
22 December 1998 View
Legacy
Capital
22 December 1998 View
Resolution
Resolution
22 December 1998 View
Resolution
Resolution
22 December 1998 View
Accounts With Accounts Type Small
Accounts
20 November 1998 View
Legacy
Annual Return
9 September 1998 View
Accounts With Accounts Type Small
Accounts
17 December 1997 View
Legacy
Annual Return
30 October 1997 View
Accounts With Accounts Type Small
Accounts
4 December 1996 View
Legacy
Annual Return
18 October 1996 View
Accounts With Accounts Type Small
Accounts
31 January 1996 View
Legacy
Officers
14 September 1995 View
Legacy
Annual Return
14 September 1995 View
Legacy
Address
8 March 1995 View
Selection Of Documents Registered Before January 1995
Historical
1 January 1995 View
Selection Of Documents Registered Before January 1995
Historical
1 January 1995 View
Accounts With Accounts Type Small
Accounts
12 December 1994 View
Legacy
Annual Return
28 September 1994 View
Accounts With Accounts Type Small
Accounts
15 December 1993 View
Legacy
Annual Return
21 October 1993 View
Accounts With Accounts Type Small
Accounts
10 November 1992 View
Legacy
Annual Return
18 October 1992 View
Accounts With Accounts Type Small
Accounts
22 November 1991 View
Legacy
Annual Return
18 October 1991 View
Accounts With Accounts Type Full
Accounts
12 September 1990 View
Legacy
Annual Return
12 September 1990 View
Accounts With Accounts Type Full
Accounts
15 November 1989 View
Legacy
Annual Return
15 November 1989 View
Legacy
Officers
16 March 1989 View
Accounts With Accounts Type Full
Accounts
8 September 1988 View
Legacy
Annual Return
8 September 1988 View
Accounts With Accounts Type Full
Accounts
20 January 1988 View
Legacy
Address
3 November 1987 View
Legacy
Annual Return
14 March 1987 View
Accounts With Accounts Type Full
Accounts
14 March 1987 View
Selection Of Documents Registered Before January 1987
Historical
1 January 1987 View
Incorporation Company
Incorporation
15 December 1980 View

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