IDEAL SHOPPING DIRECT LIMITED
LiquidationCompany number 01534758
Sutton · Incorporated 15 December 1980
Allen House 1, Westmead Road, Sutton, Surrey, SM1 4LA
Last updated on 19 September 2026
Retail sale via mail order houses or via Internet · SIC 47910
Television programming and broadcasting activities · SIC 60200
Company history
WRIGHTWAY MARKETING LIMITED · 15 December 1980 – 16 December 1999
IDEAL SHOPPING DIRECT PLC · 16 December 1999 – 22 June 2011
Company overview
IDEAL SHOPPING DIRECT LIMITED is a private limited company incorporated on 15 December 1980 and registered in England and Wales and is currently in liquidation. It has changed its name 2 times, most recently from IDEAL SHOPPING DIRECT PLC on 16 December 1999. Its registered office is at Allen House 1, Westmead Road, Sutton, Surrey, SM1 4LA. Its principal activities are retail sale via mail order houses or via internet (SIC 47910) and television programming and broadcasting activities (SIC 60200).
It is controlled by Aurelius Alpha Limited, which holds 75-100% of the shares and voting rights and has the right to appoint and remove directors. The sole director is TRAUTWEIN, Caspaar Friedrich, Dr (appointed 16 November 2018). 36 former officers have previously served the company. Two people previously held significant control and have since ceased.
The company has outstanding charges, a history of insolvency and has never been liquidated. Its most recent full accounts, made up to 27 December 2020, were filed on 5 May 2021. The next accounts are due by 30 September 2022 and are currently overdue. The latest confirmation statement was made up to 1 September 2021, and is currently overdue. The next is due by 15 September 2022. Companies House holds 327 filings for this company, most recently an insolvency filing on 5 May 2026.
Compliance
Financial snapshot
Detailed figures (assets, liabilities, net worth) are available in the full credit report.
Officers
Persons with significant control
Funding
9 funding roundsFiling history
No filings match this type.
Risk at a glance
- Company active
- Accounts up to date
- Confirmation statement up to date
- No insolvency history
- No registered charges
- Credit score
- Recommended limit
- Payment risk
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